Brand story

Since ancient times, people have known that health is the foundation of everything.

In 2001, Mr. Chen Xunyin firstly introduced yeast-derived functional products into the animal husbandry and aquaculture industry, hoping to bring green and health to mankind from the beginning of the biological chain.

With this vision, Atech came into being in 2009.

Returning to the most primitive needs of human beings, creating meat products as pure as jade, and contributing to a harmonious and happy life for mankind has become Atech's unremitting pursuit.

In the past ten years, Atech has grown from a start-up company to a feed yeast kingdom with its own complete R&D, production and sales system, relying on this original intention.

The original intention is always there, and indestructible strength is needed to realize the ideal.

The eagle is the undisputed emperor of the sky, a symbol of speed, agility and nobility.

The vision and courage like an eagle will also achieve Atech's great cause.

Interpretation of logo

English name “Atech”

"A" is the first letter of the 26 English letters, representing the first.
"tech' is the abbreviation of technology in English. It means "knowledge and technology" in Chinese, which means that the company uses first-class high technology to create the first brand product in the industry.

Chinese name “雅琪”

“雅” means elegance, a high taste, a refined style.
“琪” means beautiful jade, jade is a symbol of purity and nobility in traditional Chinese culture.

Mascot

Mascot positioning

Main image

Taking "yeast cells" as the core creative idea not only reflects the characteristics of the company's products, but also echoes the industry to which Atech belongs.

Head: Cell fission is designed as protruding tentacles, which appear lively and individual, highlighting the mascot’s identity and source of life.

Face: Cartoon simple expression, friendly and confident.

Eyes: Big, round eyes, black frames highlight deep professionalism and full of expectations for the future.

Yellow: full of inclusiveness and vitality, symbolizing Atech full of development hope and potential.

Body: The round body shows the beautiful feeling of harmonious life, cute and playful.

Art’s fist: Thumbs up, which is a thumbs up for the industry and a welcome to friends.

Origin of name

The name of the mascot is "Art", which is the homophony of the English company name "Atech". The name "Art" is catchy and echoes the color of his body. The name "Art" is inseparable and integrated with the image of the mascot.

Theme expression

The overall image structure and information of the mascot is simple and easy to remember and spread. Although there is only one, through action interpretation and costume changes, it can be transformed into various shapes and styles, showing a variety of styles.